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About ValueBuilt.co

ValueBuilt.co is an advisory platform led by Franne McNeal, MBA, a former Executive Director of Goldman Sachs 10,000 Small Businesses program.


ValueBuilt.co works with owners of architecture, engineering, and construction businesses to improve profitability, reduce owner dependency, and build businesses have more valuable and transferable over time.


ValueBuilt.co focuses on practical value creation—strengthening leadership capacity, improving operating discipline, and preparing AEC businesses for long-term ownership, internal succession, or eventual exit.

Franne McNeal is a Certified Value Builder Advisor who has spent more than three decades advising business owners on growth, value creation, and transition planning. She has guided 885+ business owners to create 15,000 jobs and $11B in revenue.
 

Her work with architecture, engineering, and construction businesses focuses on helping owners move from owner-dependent operations to firms with stronger leadership, clearer systems, and real strategic options.

About Franne McNeal

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Our Valued Relationships

Recognized and trusted by respected clients and partners.

Our Resources

Our resource library is designed for owners of architecture, engineering, and construction firms who want clearer insight into profitability, leadership leverage, and long-term business value. These tools and materials focus on reducing owner dependency, improving operating discipline, and creating real strategic options.

Premium Resource: Value Builder Score

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The Value Builder Score helps you understand where your firm stands today.

The Value Builder Score is a brief online assessment that benchmarks your firm across eight key drivers of company value, including owner dependency, 
growth potential, and financial performance.


You’ll receive a confidential report highlighting:

  • Strengths and risk areas in your current business model

  • How owner dependency is affecting valuation

  • The 2–3 most impactful moves to improve value over the next 12–24 months

E-books

These E-books are written specifically for architecture, engineering, and construction firm owners who want practical guidance, not theory, on building more valuable, transferable businesses.


Each resource focuses on common challenges in architecture, engineering, and construction firms, including leadership bottlenecks, uneven margins, and succession planning.

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The 8 Key Drivers of Company Value

As a business owner, the decisions you make daily shape the future of your company. With so many choices competing for your time, understanding which ones most affect your company’s value is crucial.


 

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The Owner’s Metric: The One Number You Need to Be Truly Free

Discover what personal freedom really means for business owners. Uncover the key metric that drives both company value and personal freedom.

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Endgame E-Book

Plan your exit years in advance — or months before. This guide shows you the smartest moves for your timeline.


 

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Exit Checklist E-Book

Know the 5 essentials every business owner must prepare before selling. Avoid regret and exit proud.


 

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